Absopuke Vodka….Update
Here’s a response from Absolut Vodka:
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them — one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.
Here’s an email Michelle Malkin posted that was sent to Absocrap Vodka by one of her readers.
Your map is just plain damn dumb. Apparently you and the market base you are pandering to is really, really short in the history department.
In July, 1848, the United States government purchased that portion of what is now Texas, save and except that part already given independence from Mexico (i.e. The Republic of Texas), all of what is now New Mexico, Arizona, Nevada, California, Utah, Wyoming and a part of Colorado for a total of $15MM in 1848 dollars, and the then existing Mexican debt (whatever that was).
If Absolut Vodka and your intended market base want to talk about re-purchasing all that land, PLUS IMPROVEMENTS AND SERVICES, in today’s dollars, I for one will talk to you about my half-acre in North Texas. The purchase price shall include all the improvements surrounding the property plus the cost of installation of all utilities and services to the property, and my specific property’s fair reimbursement of the costs of illegal alien benefits from city, county, state and federal services.
I’ll never drink this stuff again….. That’s all I have to say about it. If I sat down and guzzled down a bunch of Rehorst martinis, I’m sure I’d have more to say.
Authors revision: I changed the title…… I like Absopuke better.
